The Cultura24.tv WEB TV Channel (2015), managed by the Directorate of Arts of the Ministry of Culture, is a digital online platform for the dissemination of cultural and artistic content of public, educational, scientific, social and cultural interest, that uses the new technologies and media spaces generated by the Internet to democratize equal access to such content.
Cultura24.tv disseminates artistic and cultural production originating from both the ministry and civil society, while incorporating the use of ICTs by the ministry, allowing for positive feedback in the evaluation of the directorate's communication and dissemination objectives. Its successful use allows modern communication elements to be incorporated into the objective of disseminating art and culture and its development as part of a State policy.
To comply with its promotional purpose, and in accordance with its Organization and Roles Regulations, the Ministry of Culture seeks to implement actions for the population's promotion and access to culture, contemplating the production of radio and TV programs that promote multiethnic and multicultural expressions. For all these reasons, this web TV channel aims to spread cultural and artistic activity in a broad and inclusive manner.
Its beneficiaries are all Peruvian citizens having public or private Internet access.
This strategy supports sustainable systems of governance for culture, by generating access to a wide diversity of activities, through new media platforms, with greater reach nationwide.
As of 2019, 1,200,919 minutes have been played through the web and Facebook.
Register and co-production of content have been achieved through association with institutions related to the arts (FAE, ArtLima, PaRC, UNESCO, Playlizt, ICPNA, BNP).
A first coverage of an international event (ArcoMadrid) was conducted.
Approximately USD 10,479.00 per year (not considering personnel fixed costs)
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Various organizations and institutions from the public and private sectors.
The evaluation of the program, during these years of implementation, has led to the following lines of work towards the future:
1. Improving the techniques used to reduce the time to upload content to the channel.
2. Changing a broadcasting model for a model of production and flow of audiovisual content through the creation of an Audiovisual Production Center for culture and arts.
3. Creation of a legal procedure to assign the use of the channel's signal to third parties.