Décrivez les principales caractéristiques de la mesure/initiative:
Naranja Republik project financed by IDB LAB and USAID aims to support the creation of a creative ecosystem called Naranja Republik (Creative Neighborhood, Innovation and Cultural Heritage) supporting an urban revitalization process that turns the Historic Center of Tegucigalpa and Comayaguela (CHTC) into an ecosystem of innovation that concentrates citizens, entrepreneurs, companies, universities and public and private institutions within the creative / orange economy. It includes elements of: (i) urban transformation and enhancement of heritage; (ii) Support for the development of the Cultural and Creative Industries / Orange Economy and (iii) Support for the consolidation of the technology-based entrepreneurial ecosystem and digital agenda.
The differential of the proposal lies in the orange economy (cultural, creative and digital) as an instrument of urban revitalization to generate more inclusive economic opportunities, strengthen the conditions of the CHTC and the actors involved (improve digital creative capacities), solve relevant problems and mobilize creative ventures through new technologies and adaptation to distribution platforms; development of innovative access channels and generation of market information. Likewise, innovative methods and best international training practices for creative entrepreneurs are developed.
This proyect will turn the CHTC into a digital creative district, strengthening young creative entrepreneurs and favoring the insertion of young Hondurans in the workplace, improving their situation within the job market and ensuring that the CHTC develops more and better opportunities, through the new technologies.
Site web de la mesure/initiative, si possible:
Quels sont les résultats atteints jusqu’à présent grâce à la mise en œuvre de la mesure/initiative ?:
The project is in it first year of execution and it will expect to be completed in 2 years
The initiative has three components:
Component 1. Urban Revitalization of the Historic Center of Tegucigalpa and Comayaguela
The final results / products of this component are: a) 550 professionals (municipal technicians, creatives, universities and civil society) trained / training workshops and strategic alliances with all the actors involved in the management of the CHTC (municipal technicians, professionals of the sector, universities and civil society); b) 12 planning, management and financing instruments developed / specialized technical assistance for the institutional strengthening of the Management of the Historic Center of the AMDC (creation of a single window with the participation of the Chamber of Commerce and Industry of Tegucigalpa (CCIT), cataloging of buildings, market studies and definition of real estate value, financing mechanisms, business models and review of mechanisms for capital gains recovery, among others); c) exchanges of experiences with other cities; d) recovered spaces and buildings (financed with counterpart resources from AECID, AACID, Raíz Capital and national banks) for creative activities such as Parque La Concordia, the Municipal Council; theaters, galleries, etc. e) 22 creative projects supported around recovered spaces / agenda of cultural activities and their implementation around recovered spaces / buildings; f) urban laboratory to identify challenges and experiment with solutions from creative industries and g) experimental urban interventions
Component 2. Promotion of Cultural and Creative Industries
The final results / products of this component will be: (i) contests to identify creative talent in different subsectors; (ii) creative training plans with curricular options (undergraduate and graduate); (iii) 96 creative ventures supported / participation of creative projects in fairs, festivals, contests, etc. for the promotion and commercialization of creative products and services in the country and abroad; (iv) 180 creative entrepreneurs trained / business management courses for creative ventures; (v) knowledge exchanges with creative groups from other countries; (vi) spaces for the creative process17 (workshops, common spaces, shared tools, co-working type, FabLab, medialabs, etc); (vii) spaces for artistic expressions in the CHTC (viii) strengthening of arts and crafts schools (vocational training with internships); (ix) 60 creative projects supported / new financing mechanisms; (x) Orange Connection Network that facilitates relationships between the creative community and the generation of new business opportunities; (xi) study of consumption trends in different subsectors in foreign markets and the domestic market; (xii) 60 registered creative products / guides and studies related to intellectual property rights in the different subsectors; (xiii) 60 companies that use instruments and incentives / incentive mechanisms for the use of creative products and services (voucher / voucher type); (xiv) awareness campaign on Orange Economy and (xv) image of Naranja Republik: Digital Creative District.
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Component 3. Support for creative technological ventures and digital agenda
The final results / products of this component are: a) 360 young people trained in programming / programming school for young people21; b) 360 young people trained in entrepreneurship for technological projects / professional training school for entrepreneurship / startups; c) proposal for the creation of a network of angel investors; d) proposal to adapt the legal and fiscal framework to encourage creative technological entrepreneurship; e) organization of ideas and entrepreneurship competitions; f) 10 technology-based ventures supported to participate in events and partial competitions / scholarships to support the participation of entrepreneurs in national and international events and; g) 30 supported technology-based ventures / ideas / ventures awarding contest.