Décrivez les principales caractéristiques de la politique/mesure:
The Special Secretariat of Culture and the National Film Agency, together with the Brazilian Agency for The Promotion of Exports and Investments (Apex-Brasil), develop, in partnership with the private sector, three export support programs: Brazilian Content, Cinema do Brasil and Film Brazil.
The "Brazilian Content" was created in 2004 and is held in partnership with the non-profit entity Brasil Audiovisual Independente (BRAVI), which brings together independent producers of audiovisual content for television and digital media and has more than 600 members. The “Brazilian Content” Program promotes independent audiovisual content in the international market, organizing the delegations of Brazilian audiovisual producers to international events, and follows the main discussions of the sector in the global market. Its main objectives are: to prepare Brazilian audiovisual companies to the international market; to expand the participation of Brazilian audiovisual production abroad and the number of exporting companies in the sector; to promote international audiovisual co-production projects; to seek new markets for Brazilian audiovisual productions; and to disseminate Brazil, its products and its audiovisual companies in the international market, through the production and commercialization of products with Brazilian content.
The "Cinema do Brasil" program, implemented by the Audiovisual Industry Union of the State of São Paulo (which brings together about 170 associates throughout the country), also aims to promote Brazilian cinema in the foreign market and develop favorable conditions for the performance of national companies abroad. Among the activities developed by the Program to increase the participation of the national film industry in the foreign market are the incentive to perform co-productions, the prospection of new markets for the distribution of Brazilian productions and the appreciation of the image of the national film industry abroad.
The "FilmBrazil" project, developed by the Brazilian Association of Production of Audiovisual Works, has as main objective to promote internationally the high levels of quality of Brazilian advertising productions. Its actions seek to strengthen Brazil's image as an international production hub, in order to expand and diversify the export base of the audiovisual advertising sector.
Site web de la politique/mesure, si possible:
Quels sont les résultats atteints jusqu’à présent grâce à la mise en œuvre de la politique/mesure ?:
The three programs promote Brazilian audiovisual content in the international market, enabling partnerships between Brazilian and foreign companies, through co-productions, sales and pre-sales for TV channels, internet, mobile telephony, and digital media. With this, Brazil today is considered an important market in the international scenario and integrates the business plan of co-production of numerous TVs and producers. For example, in 2018, 22 of the Brazilian titles released were produced under international co-productions.
Ressources financières allouées à la politique/mesure en dollars américains:
US$ 12,501,871.78
Partenaires engagés dans la mise en œuvre de la politique/mesure
:
| Nom du partenaire | Type d'entité |
|---|---|
Brasil Audiovisual Independente (BRAVI)
| Secteur privé
|
Union of the São Paulo State Audiovisual Industry
| Secteur privé
|
Brazilian Association of Audiovisual Works Production
| Secteur privé
|
La mise en œuvre de la politique/mesure a-t-elle été évaluée ?:
Non