The #Bergman100 Film Festival was held in Kampala from 15-19 Aug 2018, The festival was a part of global festivities to celebrate the life and legacy of legendary Swedish filmmaker Ingmar Bergman, who would have turned 100 in 2018. The five-day cinema showcase was open to the public free of charge, and was hosted in four different venues across Kampala - Century Cinemax, Goethe Zentrum, Alliance Francaise and Kampala Film School - which also doubled as the official festival partners, alongside the Swedish Film Institute and the Swedish Institute.
* Overall, the festival was well-organised. Every stakeholder appeared to play their part quite well.
* The festival's multi-thronged communication plan was also a success basing on the full capacity audience turn-up that was received for most of the festival days. The creative use of social media in particular helped to attract new, young audiences who would otherwise not be familiar with Bergman. The involvement of partners in the promotion of the festival also helped the festival to tap into various networks. Moreover, the use of a local curator also helped to popularise the festival within the local film making fraternity
* There is a growing cinephile culture in Uganda that needs to be tapped and nurtured by way of such events as the #Bergman100 festival. The festival's successful marketing campaign notwithstanding, the huge audience turn-up is indeed testament to the genuine love for quality cinema amongst young Ugandans.
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Kampala Film School