Décrivez les principales caractéristiques de la mesure/initiative:
The Theatre Arts Professionals Association partnered with the Ministry of Culture and Tourism by developing content and using media spots to promote the benefits of being part of the creative sector emphasizing Performing and Visual Arts. The main goals in each spot were promoting the diversity of culture by creating awareness of the creative sector, promoting small-scale cultural industry in the nation, and increase the reading habit of the young generation. With a budget of 10,000 USD budget, the Association brought together creatives from Film and Theatre Sector CSOs to collaborate on the production of awareness creation videos.
Quels sont les résultats atteints jusqu’à présent grâce à la mise en œuvre de la mesure/initiative ?:
Although the result of the achievement of promoting culture and diversity and creating awareness is the contribution of all stakeholders, this initiative remarkably achieved the in creating a positive outlook on creative sectors that are stigmatized by society. This kind of platform creates an opportunity to start conversations and ask critical questions that will bring light to the creative sector.