Creation of e-commerce payment gateways for cultural activities, goods and services in institutions linked to the Ministry of Culture

Cuba
Quand
2016
Qui
Artex S.A.
Objectifs clefs de la mesure:

Digital promotion and marketing of the sector’s cultural offer.

Facilitate online shopping of cultural goods and services for Cuban and foreign buyers.

Increase in the marketing of cultural activities, goods and services.

Greater outreach and visibility on a global scale of cultural activities, goods and services.

Périmètre de la mesure:
National, International
Nature de la mesure:
institutional
Principale caractéristique de la mesure:

Digitally promotes and markets the sector’s cultural offer.

Facilitates online shopping of cultural goods and services for Cuban and foreign buyers.

Résultats attendus de la mise en œuvre de la mesure:

Increase in visits to the pages being marketed

Growth of purchases made.

Inclusion of the national public in the purchases.

Ressources financières allouées à la mise en œuvre de la mesure:

N/A

Principales conclusions de la mise en oeuvre de la mesure:

Online shopping of cultural goods and services, both for Cuban and foreign buyers, was facilitated. There was an increase in the outreach and visibility of cultural activities, goods and services on a global scale.

Indicateurs utilisés pour déterminer l’impact:
Control of the marketing of cultural goods and services, comparative statement of current and prior stages. 
Objectif(s) de la Convention 2005 de l'UNESCO
Domaines culturels
Multi-domaines
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