Cultural Diplomacy International Programme

The Cultural Diplomacy International Programme aims to help establish and/or maintain a New Zealand cultural presence in key overseas regions or countries to boost New Zealand’s profile and economic, trade, tourism, diplomatic and cultural interests.

The Programme's objectives are to: project in targeted settings a distinctive profile of New Zealand as a creative and diverse society with a unique, contemporary culture strongly rooted in its diverse heritage; and to enhance understanding of and engagement with New Zealand among government and business leaders in target regions.