Décrivez les principales caractéristiques de la mesure/initiative:
It is aimed to carry out field studies in order to increase the effectiveness of the actions of local governments in the field of cultural management, to develop their administrative capacities and to standardize their cultural management activities, to analyse the results of the research and to prepare strategy documents, guidebooks (books) that will guide local governments and to transfer them to the digital platform. The aim of this project is to offer a capacity building programme covering many issues related to cultural management from the determination of cultural needs and expectations from cultural services at the local level to the analysis of these findings; from the creation of local and regional cultural management strategy documents based on these analyses to the establishment of action plans that reflect the strategic priorities set within this framework; from the guiding texts and consultation mechanisms to be followed during the implementation of the foreseen strategies and actions, to the formation of the correct communication language and strategies to be used during the delivery of the services. The main target audience of the project consists of senior managers in metropolitan, provincial and district municipalities, and managers and employees of units responsible for cultural management activities. On the other hand, central administration actors such as the Ministry of Culture and Tourism, the Ministry of Youth and Sports, the Ministry of Environment and Urbanization, the Ministry of Internal Affairs, and employees and administrators who carry out business and operations on city and culture in structures such as the Union of Municipalities of Turkey are also among the elements that make up the target audience.