Cultural news programme on Cuban television

Où

Cuba

Quand

2016

Qui

Ministry of Culture, Cuban Radio and Television Institute (ICRT)

Objectifs clefs de la mesure:

Report on and promote important events in national culture.

Count with a space for debate on artistic and cultural themes.

Raise public awareness of new cultural expressions.

Create new publics.

Périmètre de la mesure:

National

Nature de la mesure:

institutional

Principale caractéristique de la mesure:

Daily 30-minute news programme on cultural topics. Includes spaces for interviews, opinions and artistic promotion. On the air at 6:30 p.m. and broadcast again on another channel at 8:30 p.m.

First aired on 7 April 2014. Inter-institutional synergies (public sector and civil society; the Cuban Fund of Cultural Assets (FCBC) helps with the wardrobe and other accessories; RTV Comercial designed the furniture and the equipment appearing on stage).

Résultats attendus de la mise en œuvre de la mesure:

Greater amount of information reaching the public.

Larger TV audience.

Greater presence of the general public in cultural events and activities throughout the country.

Ressources financières allouées à la mise en œuvre de la mesure:

N/A

Principales conclusions de la mise en oeuvre de la mesure:

The technical team conducts monthly TV rating studies. It has been evaluated through three diploma theses presented in the School of Journalism and Social Communication

Indicateurs utilisés pour déterminer l’impact:

TV ratings

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