The measure focuses on raising the quality of the country's cultural programming, in line with artistic hierarchies, and on ensuring the participation of creators in its design and execution. It is aimed at strengthening the Program for the promotion of Audiovisual Culture and the National Reading Program. It specifically strengthens community cultural work, enhancing the leadership role of the Jose Marti Brigade of Art Instructors. Together with student organizations at all levels and the Central de Trabajadores de Cuba; it also promotes the revitalization and development of the movement of amateur artists and the festivals they organize. As a priority, it establishes the cultural programming aimed at the different age groups, with emphasis in the adolescents and young people and the older adults. It also creates synergies with other public institutions and civil society organizations for the design of programs and action plans with an integral approach to social prevention, attention to vulnerable groups in society, people with disabilities and remote mountain communities.
During the period, work was done on the systematization of a methodology for cultural programming, as well as on a draft ministerial resolution for its implementation, to be applied by the entities of the system of the Ministry of Culture, the organizations of creators, provincial and municipal cultural authorities and the Special Municipality of the Isle of Youth, the entities of artistic representation to other bodies, as well as the national entities that have cultural programming.
This methodology aims to establish the principles and procedure for planning, approval, evaluation and control of cultural programming, which constitutes an essential tool for the fulfillment of the purposes set forth in the Cultural Development Program, in correspondence with the principles and priorities of the nation's cultural policy.
The definition of differentiated offerings according to age groups and territorial regions: urban, mountain and rural areas. The participation of different social actors in the design and implementation of cultural programming such as cultural institutions, territorial government structures, CSOs, art instructors, artists, and cultural promoters. The purposeful work in terms of programming that promotes and preserves national and territorial identity values; the diversity of cultural expressions of groups that carry traditional popular culture; the formation of values, mainly in children and young people; and that integrates the best of contemporary artistic manifestations. Likewise, it works to harmoniously incorporate the best of the artistic and creative talent of the culture from other countries and regions of the world that are presented in Cuba.
As part of this program, national and international events are included in the various manifestations of art that also contribute to the spiritual enrichment of the population. Examples of this are the annual editions of the International Book Fair, the International Festival of New Latin American Cinema, the Jazz Plaza International Jazz Festival, the Cucalambeana Day, the Caribbean Festival, the Romerias de Mayo, the International Crafts Fair, the Cubadisco International Fair, the International Theater Festival, among others, and the biannual editions of the Havana Biennial, dedicated to the plastic and visual arts, and the International Ballet Festival. Also considered as part of the cultural program are the days of commemoration of important events for the country.
The implementation of this measure has resulted in the strengthening of the Advisory Councils at the institutional level, which include representatives of the artistic avant-garde and their contribution to raising the quality of programming; the inclusion of community socio-cultural projects in programming, and the monitoring actions carried out in order to calibrate indicators of participation and cultural consumption.
Institutions of the culture system, local governments, community representatives, CSOs, and other actors participate in the design of programming, in accordance with the general guidelines of the country's cultural policy.
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Institutions of the culture system
Consolidate the studies of audiences and improve the monitoring mechanisms of actions carried out with a view to increasing the evaluation of impact and feedback. Insufficient financial and technological resources that prevent the achievement of higher levels of quality and scope of the offerings in the programming. Strengthen programming aimed specifically at adolescents and older adults. Apply and evaluate the methodology in the process of implementation that proposes, among other aspects, a greater participation of promoters and managers of socio-cultural projects.