Handcraft Safeguarding and Promotion: quality, artistic and traditional ceramic

Ministry of Economical Growth
Objectifs clefs de la mesure:

The measure pretends to stablish two trademarks in order to protect the artistic and traditional ceramic (shapes, decoration, tecnics, style)  from several italian areas where the production of this tipe of objects is still alive.

The trademarks are CAT (for the artistic and traditional ceramic) and CQ (for the quality industrial ceramic, like tiles, kitchenware,furnishing objects, toilet objects).

Périmètre de la mesure:
Nature de la mesure:
regulatory, financial, institutional
Principale caractéristique de la mesure:

The main feature of the measure is to safeguarding the production of this kind of ceramics, the promotion of the exportation, and the enhancing of the cultural tourism in the selected areas. Along with this, the study e dissemination of the ceramic tecnology.

Résultats attendus de la mise en œuvre de la mesure:

 The results expected are the safeguarding and fostering of the ceramic production, and to support the creators involved in the artistic and traditional processes.

Ressources financières allouées à la mise en œuvre de la mesure:

Only until 2009.

Objectif(s) de la Convention 2005 de l'UNESCO
Domaines culturels