Actions are being taken to strengthen the commercial capacities of IT companies so that they can enter international markets.
Six vertical elements relevant to the IT industry have been identified: Technological solutions for financial services (FinTech), for health (e-Health), for agriculture, for tourism, video games, animation, digital marketing, and media products.
They are also supported in participating in events, fairs and business roundtables, so that they can close their agreements.
Additionally, marketing actions are being carried out to promote and position the Colombian IT industry both nationally and internationally.
In the period 2012-2018, the following results have been achieved:
# Reinforcement of the prior preparation given to companies that participate in different events, where they show their offer at an international level, resulting in a higher number of Spot sales.
# Improvement of the 'pitch', so that is better able to attract the attention of potential buyers or investors.
# Assistance in the construction of business plans in accordance with the requirements of the countries to which they intend to export.
# Promotion of network creation among Colombian entrepreneurs, so that they can complement their offer and enter more strongly into new markets.
# Provision of technological solutions that improve processes and optimize costs in different economic sectors.
From 2012 to 2018 (since the end of exercise of 2019 is not yet available) with an investment of approximately US $ 12 million, the Agreement has seen exports of more than US $ 850 million and Spot sales (effective sales that take place during the international fair or business round table) of more than US $ 69 million, as certified by PROCOLOMBIA.
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