National and International Circulation Strategy

The measures adopted for the circulation of stakeholders at the national and international level are part of a transversal strategy that seeks to enhance the scenarios and agents of intermediation in the sector, facilitating the circulation, sale, promotion and access of cultural and creative goods and services in the global marketplace, as well as facilitating its connection with audiences and/or consumers. Likewise, this measure seeks to promote the international instruments necessary for this objective.

Within this measure is included the strengthening of national dissemination strategies such as PALCO, aimed at attracting international buyers for the performing arts, Ruta Sur aimed at offering a space of familiarization for broadcasters, journalists, and mediation agents of the music world in remote regions and Colombia's participation in Womex, a mission of international promotion that the Ministry of Culture has consistently accompanied since 2012. Here we may also mention the incentives given to circulation through the National Programme of Incentives of the Ministry of Culture, to favour the presence in national and international markets of different agents of the cultural and creative industries.

In order to generate or strengthen export routes and new markets at the international level for cultural goods and services, we work jointly with PROCOLOMBIA.