Initiative implemented by the Ministry of Culture of the Government of Mexico to face the challenges of the crisis derived from COVID-19 and with the aim of ensuring people continue to exercise its right to culture from home, as well as a tool to promote creativity and talent of the artistic community for the development of activities and projects from their home during the "National period of healthy distance", which has allowed the cultural community to have a meeting point, an exposure platform for creators as well as a place of enjoyment for audiences.
The platform gathers various different measures, actions and activities, and hosts more than 1,700 contents, creations from over 1,000 artists and more of 4,000 original productions in Spanish and the 68 national indigenous languages, distributed in 12 categories: Digital Culture, Virtual Tours, Audiovisuals, Books, Audios, Content for children, Apps, Open Calls, Recommendations, Testimonials #ComunidadContigo and #MexicoEnElMundo, and a Blog, which are constantly increased by new productions created exclusively for this platform, as well as historical materials, and contents from different cultural organizations and institutions of the country. Furthermore, three music festivals have been held, reaching more than one million viewers.
Moreover, considering the importance of training and professionalization in the cultural field, the platform also offers various academic activities such as workshops, courses, diplomas and training designed and given by different organizations in the sector.
However, the cultural offer under this initiative is not limited to this platform, it is also disseminated through social media and networks of the sector's institutions and even translated into actions that moved from the digital to physical space.
This strategy is constantly enriched by the joint collaboration between the Ministry of Culture and its institutions, and other stakeholders of the country's cultural sector.
Besides this, the Ministry of Culture contributes to the enrichment and supply of cultural goods and services benefiting the population by granting resources to the federal entities of the country for the development of artistic and cultural projects through the "Local Culture Institutions Support Program" (AIEC). This year, as a result of the health emergency, 320 million pesos (10 million pesos each) were allocated to the local cultural institutions to support the artistic and cultural communities affected by the serious crisis in the sector due to the suspensions of activities generated by the Covid-19.
Since its launch on March 25, 2020, the platform has received more than 2.5 million visits from within the country and abroad, especially from the United States, Spain, Colombia and Canada, among other countries.
To date, 3 online "With you in the distance" festivals have been held through this platform reaching more than one million viewers, aimed at bringing the public closer to culture and sharing artistic expressions that serve as a catalyst for the emotions in times of crisis like the one we are experiencing during the social distancing period. The first edition of the online festival was held on April 8, 2020, and was seen by more than 432 thousand people live. The second edition, broadcasted on May 1, was followed by nearly 160,000 people. The third online festival was held on May 27, with an audience of more than 60 people.
Through this platform more than 20 calls have been launched by the Ministry of Culture to support the artistic and cultural community during the emergency period derived from COVID-19, such as "Art at Home Movement" benefiting 1,351 creators, and "Independent Scenic Spaces in Resilience" that benefited 91 artistic venues, allocating a total amount of around 40 million pesos.
The "Bank of performances" is another mechanism implemented under this platform to support the cultural industry, through which artists who had scheduled events to be held during this health emergency period were able to receive the payment provided for their work, under commitment to present their performances when sanitary conditions allow. More than 3,322 artists have benefited from this program.
Organisation de la société civile (OSC)
The Platform "With You in the Distance" has consolidated itself as a fundamental tool for the population to exercise their right to culture from home and for creators to continue their artistic work and as an alternative to being supported during the health contingency due to the presence of COVID-19.