The Public Management Meetings on Cultural Industries and Art are a strategy that promotes integrating culture into sustainable development frameworks, since it fosters the generation of sustainable cultural development plans at the district level.
These meetings were born as part of the initiative by the Ministry of Culture and UNESCO, during 2018, to strengthen the territorial coordination related to the cultural industries and the arts with local governments. Since 2019, already managed by the General Directorate of Cultural Industries and Arts, the purpose of the meetings is to coordinate the sector with the new district municipal administrations of Metropolitan Lima. In this connection, it was sought to promote the creation of a network made up of officers and managers involved in culture, thus encouraging a coordinated and committed work that seeks to strengthen the cultural industries in their districts.
In addition to the aforementioned, this initiative allows for the generation of information on cultural management developed by local governments with the aim of influencing the creation of public policies based on evidence.
We identified two types of beneficiaries: on the one hand, public officers who have access to a space for capacity building, dialogue and exchange with other officers; on the other, the citizens, who will have cultural development plans for their districts and cities.
In 2019, three meetings were scheduled and held with the participation of representatives of the 43 district municipalities of Lima. This space for discussion and collaborative work revolved around the pending challenges for the strengthening of cultural industries and arts at the local level, and around the benefits of inter-institutional collaboration, looking to enhance cultural governance.
This has resulted in bilateral coordination among various district municipalities. Likewise, it has resulted in the approach by the ministry to various districts, conducting information workshops on Economic Incentives, Culture Points, Reading Promotion, among others.
Approximately USD 1,020.00 per year (2019).
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Local and regional municipalities.
Based on the reports, memory aids and agreements reached in each of the 2019 Meetings, an evaluation report has been prepared to improve actions for the year 2020. The main conclusions are the following:
- It is necessary to carry out activities in public spaces.
- The recognition of the socioeconomic and cultural diversity that coexists in a district allows for the investigation and subsequent awareness raising of the history of the districts, and the creation of identities and sense of belonging.
- Allies depend on the close relationship between districts and the private sector and civil society cultural organizations, the respect the neighbors have for their municipality, and the influence of cultural promoters. The most important allies are educational institutions, cultural associations, non-profit festival organizers, among others.
- Ways to forge these ties include: (i) work with local companies (within the district); (ii) develop commitments on the part of the municipalities to create taxes to promote culture; (iii) create spaces for dialogue among all the strategic actors, among others. Municipalities could be grouped by proximity to carry out joint cultural actions. This could help reciprocal strengthening through successful experiences.
- It is necessary to make a joint calendar of cultural activities in coordination with the other municipalities.
- It is important to support the awareness raising on and to attract the public to cultural activities organized by other municipalities.
- It is necessary to carry out joint activities such as the recovery of public spaces, preparation of a register of civil society cultural organizations, awareness raising of neighbors' ethnic-cultural diversity, among others.
From the DGIA, we mainly recommend the following:
* The participation of each of the members representing the district municipalities is very important. We encourage them to keep the continuity of these spaces, to which we expect the same specialists to continue attending.
* We encourage the search for a greater objective: cultural governance among all the participants. For this, it is important to take into account each of the initiatives proposed during the workshop, which should be aligned.
* It is always recommended to think a priori about the target audiences you want to impact, to know what are their expectations, topics of interest, among others.
* Alliances are essential for the coordination and organization of cultural events in favor of citizens. In this connection, synergy among all the parties involved is necessary to be able to start that political will.
* The information management that can be prepared by each district municipality must be taken into account to know the reality and context of other public entities.
* The DGIA seeks to strengthen a network of cultural managers of the municipalities. Nevertheless, this space must have the support of all the members, without depending only on the initiatives and proposals arising from the ministry.