Public-sector Support for Diversity on Broadcasting

Georgian Public Broadcasting (GPB)
Objectifs clefs de la mesure:

The mission of the Georgian Public Broadcaster is to reinforce democratic values, raise the level of public education, encourage diversity and social integration as well as to uphold historical heritage and cultural traditions. According to the law the public television shall: “cover the pluralism of opinions existing in the public; broadcast a relevant proportion of programs for minority groups, in their language; reflect ethnic, cultural, linguistic, religious, age, gender diversity in the programs; broadcast a relevant number of programes prepared by minority groups in their language; promote the state identity, values and cultural diversity'; take into consideration the interest of people with disabilities;

The objectives of the GPB are:

  • Adequately informing of the greater society in terms of on-going political, social and cultural processes in Georgia and internationally;
  • Contributing to civil society and larger national debates by providing reliable and impartial information, which sufficiently impacts the choices made by informed citizens;
  • Promoting Georgia’s interests and shared values by appreciating the diversity of opinions within an atmosphere of open public dialogue and an environment of tolerance;
  • Sharing in the contributions being made to public education and reforms that are designed to provide the means to bring about informed choices in sciences, including environmental responsibility and participation in organizations representing civil society;
  • Raising the standard of governmental accountability, community and civil society representation, and opening the door for greater self-awareness, self-actualisaiton and engagement among the young generation;
  • Publicly showcasing the diverse array of high quality works of contemporary and classical art and literary achievements;
Périmètre de la mesure:
Local, Regional, National, International
Nature de la mesure:
legislative, regulatory, financial, institutional
Principale caractéristique de la mesure:

The Broadcasting industry in Georgia is regulated by the Constitution of Georgia, the law of Georgia on Broadcasting, the Election Code of Georgia, the Law of Georgia on Regulatory Authorities, the Law of Georgia on Copyright and the Related Rights and other legal acts. The content-related obligations of the Georgian Public Broadcaster (GPB) are defined by the Law of Georgia on Broadcasting adopted in 2014, that boosted the process of transformation of Georgian TV from being a state broadcaster into a public broadcaster.

The GPB  unites twoTV channels: "First Channel" (since 1956) and "Second Channel" (since 1971). It is also comprised of two Radio stations - "Radio OneFM 102.4 (since 1925) and "Radio TwoFM 100.9 (since 1995). Presently, 90% of the Georgian population receive the First Channel, and 55% receive the Second Channel. Georgian TV's programmes are also received by satellite and over the Internet in a number of European and Asian countries.

Georgian Parliament elects a Board of Trustees, composed of nine members. In addition of the legal documents, the Board establishes annual programme priorities which is based on several sources, including legislation, research on attitudes toward the broadcaster and recommendations worked out by NGOs working on media issues and monitoring GPB activities (in 2015 these recommendations were proposed by the Media Development Foundation (MDF) and United Nations Association of Georgia (UNAG) and mainly referred to informing the ethnic minorities about Euro-Atlantic integration process and reporting on the issues of diversity). According to the priorities the share of cultural programs related with ethnic, cultural, social, religious, gender diversity should be increased. Also, GPB should increase production of films, performances.

Résultats attendus de la mise en œuvre de la mesure:

Following to the implementation of GPB priorites, the media space will be more democratic and diversified; cultural identity will be promoted; Apart of purely comercial interest,  educational and cultural content will be provided to Georgian society. Creativity will be encouraged within the society in Georgia and cultural uniqueness will be revealed; formation of a diverse society based on the principles of personal freedom, equality and fairness, united by citizen responsibility and solidarity will be supported, protecting cultural identity by offering educational and instructive, information and entertaining media- products and services will be promoted

Ressources financières allouées à la mise en œuvre de la mesure:

The average annual budget is 40 000 000 laris (17 mln Euro)

Objectif(s) de la Convention 2005 de l'UNESCO
Domaines culturels