Regional cooperation to promote performing arts, musicals and films in Ibero-American: IBERMEDIA, IBERESCENA, IBERMUSICAS

Ministry of Culture of Peru - General Directorate of Cultural Industries
Objectifs clefs de la mesure:

IBERMEDIA, IBERMUSICAS IBERESCENA promote in each member countries through financial assistance, the creation of a Ibero-American audiovisual space, an integration space of Performing Arts and the strengthening of Ibero-American musical space for the protection of musical heritage and creation. The specific objectives are: promotion of economic, artistic and professional collaboration among Ibero-American countries. Development of cultural cooperation objectives. Integration of national cultural films, musicals and theater. Promote training of professionals and construction of a shared creative space among countries. The extension of legal framework and promotion policies, among others specific objectives.

Périmètre de la mesure:
National, International
Principale caractéristique de la mesure:

Peru is one of three Ibero-American aid funds as member country.
IBERMEDIA. The Ibero-American Support Fund IBERMEDIA was founded in November 1997 on the basis of decisions made by the Ibero-American Conference of Heads of State and Government held in Margarita, Venezuela. The Peruvian Government contributes $ 150 thousand U.S. Dollars to this fund annually.
IBERSCENA was established on the basis of decisions made by the Ibero-American Conference of Heads of State and Government held in Montevideo (Uruguay) in 2006. Peru provides since 2008 $ 75 thousand U.S. Dollars annually to this fund.
IBERMÚSICAS. During III Ibero- American Congress on Culture held in Medellín on July 2010 it was decided to promote an agenda for the construction of Ibero-American Musical Space. Intergovernmental Committees were formed and developed specific actions. Peru recently integrated this important initiative. Peru has reiterated its commitment to contribute to the Fund IBERMÚSICAS according to Memorandum No. 191-2011-DM/MC, allocating a contribution of $ 300 000 U.S. Dollars in 2012. Also according to the Minutes of the First Meeting of the Intergovernmental Committee of the Program for Promotion of Ibero-American Music held on 8 and 9 December 2011, our country's contribution is $ 500,000 U.S. Dollars in 2013.

Challenges identified in the implementation of this measure:

The IBERMEDIA program has very few achievements in two of the goals set in its origins:

  • Improve distribution of national films in common territory.
  • Dissemination of Ibero-American films in the world film market.
Ressources financières allouées à la mise en œuvre de la mesure:

US $525,000.00 

Principales conclusions de la mise en oeuvre de la mesure:

IBERMEDIA Fund, the oldest of the three programs, made an evaluation at 10 years of implementation (1998-2008). One of the most important IBERMEDIA impacts has been the contribution - decisive, determining and significant - for modernization and extension of the film industry in the region, and, in particular in countries that have found in the program a reasonable and feasible unique way to produce cinematography. The IBERMEDIA co-productions may be the only resource for national cinema can find a survival environment or expression, with all that it implies from economic point of view and, above all, cultural. It indicates that $ 110,000 from financial aid has had a multiplier effect of almost 1000%. This is related to expenses made by all financial aid from co-production, with an amount around U.S. $ 400,000,000 and the production of 348 films. Furthermore, financial aids on training have had the important effect of improving capacity building of a new filmmakers generation. When they join to the industry in their respective countries, they will be part of a new filmmakers generation in order to consolidated industries and other are in the process of consolidation can find answer to ongoing structural changes.

Indicateurs utilisés pour déterminer l’impact:
In this case, it was considered the number of films with the participation of IBERMEDIA fund in comparison with co-productions that did not have this support. This calculation have to be weighted with the amount allocated to development, taking into account that investment in development is primarily the first financial aid to support projects that will go into production later.