What
Social Identity-Renewal and Integrated Upliftment Strategy (SIRIUS) : Mirror Image Media and Innovation Labs and Identity TV
Where
Barbade
When
2018
Who
The Commission for Pan African Affairs
Find out more about this innovative practice

Les laboratoires dédiés aux médias et à l’innovation (Mirror Image Media and Innovation Labs – MMIL) sont l’un des programmes mis en œuvre au titre de la stratégie pour le renouvellement de l’identité sociale et l’amélioration intégrée (SIRIUS) de la Barbade, dont l’objectif est d’améliorer les compétences des jeunes en matière d’innovation, de créativité et d’entrepreneuriat pour les aider à créer leur propre entreprise.

Conçu pour explorer le concept d’« image miroir », le programme MMIL offre des formations en animation, réalisation, conception d’applications, codage, robotique, intelligence artificielle et conception assistée par ordinateur. Les jeunes artistes sont encouragés à produire des contenus innovants et autochtones ancrés dans l’histoire et la culture de la Barbade et reçoivent un soutien à cet effet. Une chaîne web a ainsi été créée et diffuse à l’intention des jeunes Barbadiens des vidéos éducatives et de divertissement stimulantes, suscitant la réflexion.

Parmi les autres volets de la stratégie SIRIUS, citons l’offre de formations à la rédaction de demandes de subventions, destinées à améliorer l’accès au financement, et de formations visant à sensibiliser aux droits de propriété intellectuelle et aux questions relatives aux droits d’auteur, brevets et marques déposées.

Cette initiative témoigne de l’engagement de la Barbade en faveur de la mise en œuvre de l’Objectif 1 de la Convention et de l’ODD 4. En encourageant activement les jeunes à perfectionner leurs compétences en matière de créativité, de médias et d’innovation numériques, les laboratoires MMIL contribuent à leur autonomisation en les dotant des compétences numériques nécessaires à l’emploi et à l’entrepreneuriat (cible ODD 4.4).

Objectifs clefs de la mesure:

The Mirror Image Media and Innovation Labs (MMIL) is a broad programme in media, images, innovation and identity designed to explore the Rt. Excellent Errol Walton Barrow’s notion of mirror image to build identity and national confidence. It challenges young artists to use this concept to produce innovative but indigenous music and accompanying videos firmly rooted in Barbadian history, culture, aesthetics, geography and tangible and intangible cultural heritage.

From these labs Identity TV was developed as an entirely web-based TV channel which delivers visually engaging video programming that entertains, educates and provokes meaningful discussion amongst Barbadian youth. The channel consists of a combination of breaking news with live video coverage, entertainment- drama, comedy, reality shows, lifestyle features, profiles, mini-documentaries, festivals, events and educational content. 

Périmètre de la mesure:
National
Nature de la mesure:
institutional
Principale caractéristique de la mesure:

The Social Identity-Renewal and Integrated Upliftment Strategy (SIRIUS) is a leadership and innovation crucible.  It is the first of three planned innovation centres. The SIRIUS promotes and develops several “centres of innovation” by encouraging existing entities to refocus themselves into creative spaces of originality.

One of the components of the SIRIUS programme is the Mirror Image Media Lab (MIML) which provides training in animation, film-making, app design, coding, Robotics, Artificial Intelligence and Computer Aided Design (CAD). The Mirror Image Media Lab is aimed at empowering young participants to develop critical life skills and to start up their own businesses.

 

Other components of the SIRUS programme include:

  • writing project proposals to access grant funding;
  • sensitization to the importance of Intellectual Property Rights - this will be managed by a volunteer who is an Attorney and who will guide participants in issues related to copyright, patents, trademarks and negotiating strategies. 
  • Africa Trade Centre - to explore opportunities for the development of trade with Africa;
  • Projects in specific areas such as Cell phone manufacture, Computer Programming, Drum Manufacture, Alternative Energy, Health and Wellness, Agriculture, Fashion/Design, etc.
Résultats attendus de la mise en œuvre de la mesure:

The expected outcomes from the implementation of the SIRUS programme are:

  • The development of key leadership skills, innovative approaches to problems, self-confidence and a strong sense of identity among youth partners and clients.
  • The creation of an inter-agency approach to the building of stronger communities.
  • The beneficiaries would be using their skills and innovation to build successful businesses in high quality products and services which are export ready.
  • The beneficiaries routinely trade with the African Continent and Diaspora and generate foreign exchange.
  • More specifically, the SIRIUS is working to achieve the following strategies/ objectives stated in the National Youth Policy
  •  

Strategy 1: Employment

Encourage and support young people to become more entrepreneurial in their approach to employment. The talents and energy of young people will be channelled towards the potential growth areas of ICT’s, Sports, the Cultural Industries and Agriculture.

Strategy 2: Education

Explore and develop other learning methodologies, such as “experiential learning”.

 

Ressources financières allouées à la mise en œuvre de la mesure:

US$ 40, 000

ODD
Objectif(s) de la Convention 2005 de l'UNESCO
Cultural Domain(s)
Cinéma/Arts audiovisuels
Arts numériques
Musique
Cultural Value Chain
Création
Production
Distribution
Participation