Décrivez les principales caractéristiques de la mesure/initiative:
Main aims:
Promoting cultural education for sustainable consumption
Target groups:
people interested in film, amateur directors, students
Expected results:
Achieving lasting change in everyday actions and consumer behaviour to make them fit for the future; promoting urban communities that are more liveable, sustainable and outward-looking; strengthening media literacy
Site web de la mesure/initiative, si possible:
Quels sont les résultats atteints jusqu’à présent grâce à la mise en œuvre de la mesure/initiative ?:
Cinema advertising used to raise awareness of global sustainability; award ceremonies and ideas competitions on the annual theme: Sod Off! (Bodenlose Frechheit, 2015/16), Swap, Share, Make (Tauschen, Teilen, Selbermachen, 2016/17) and Digitalisation (2018/19); wide range of workshops for young people run in schools