Décrivez les principales caractéristiques de la mesure/initiative:
In December 2013, a partnership agreement was signed between the chains associated with CAEM (Cámara de Exhibidores Multisalas de Chile, Asociación Gremial) and the union organizations of producers that will be a complement to the public lines of support for Chilean audiovisuals, and that has been proposed the following objectives: Contribute to the strengthening of the Chilean film industry; To promote the commercial result of Chilean films in the circuits of the signatory multi-theater chains; Support the decentralization of the exhibition of Chilean films through the realization of premieres in regions that contribute to forming audiences in these territories and Promote the professionalization of the promotion of Chilean cinema. In 2015, the results of this agreement were analyzed from the previous year and, modifications were made to various elements of the agreement that would allow Chilean films with fewer audiences to stay longer. In its second year, the agreement has allowed the channels between producers and theaters to be more direct and for people to have access to more Chilean cinema, in more rooms and, for longer. Currently, all the signatories evaluate the first year of validity and eventual changes for its improvement. In January 2018, was made the last formal modification to the Agreement was made.
Quels sont les résultats atteints jusqu’à présent grâce à la mise en œuvre de la mesure/initiative ?:
Within the framework of the objectives of this Agreement, it is important to mention the preparation of the Annual Reports carried out by the Chamber of Multipurpose Exhibitors of Chile A.G. (CAEM) on the Chilean film exhibition market. In each document, data and results from the previous year can be read. The latest report was published in June 2019 and focuses on the figures of the film exhibition sector in Chile, on the figures of Chilean cinema, and on the factors that influence the development of cinema attendance in the country, among other topics: http://caem.cl/index.php/informes-anuales/item/28-el-cine-en-chile-en-el-2018