Creates a work group with Asomedios to identify regulatory barriers that have lost relevance and now hinder competitiveness in a digital environment. Based on meetings with the sector and a document in which the different regulatory barriers and their effect on competitiveness were identified for a sector in which the actors and the forms of advertising have changed, a calendar was drawn with the estimated dates for the adoption of the measures most aligned with the general policies of the sector in order to boost this industry.
A chronogram to study the measures agreed upon still under construction. The measures will run from May through September, subject to adjustments. These measures are regulatory changes.
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National Planning Department (DNP)
Ministry of the Interior