Work group with the private sector to know their proposals regarding media and advertising guidelines (Transversal Line 5 of the Pact for the Orange Economy)

Ministry of Information and Communication Technologies, Vice-ministry of Connectivity and Digitization
Décrivez les principales caractéristiques de la politique/mesure: 

Creates a work group with Asomedios to identify regulatory barriers that have lost relevance and now hinder competitiveness in a digital environment. Based on meetings with the sector and a document in which the different regulatory barriers and their effect on competitiveness were identified for a sector in which the actors and the forms of advertising have changed, a calendar was drawn with the estimated dates for the adoption of the measures most aligned with the general policies of the sector in order to boost this industry.

Quels sont les résultats atteints jusqu’à présent grâce à la mise en œuvre de la politique/mesure ?: 

A chronogram to study the measures agreed upon still under construction. The measures will run from May through September, subject to adjustments. These measures are regulatory changes.

Ressources financières allouées à la politique/mesure en dollars américains: 


Partenaires engagés dans la mise en œuvre de la politique/mesure : 
Nom du partenaireType d'entité
Secteur privé
National Planning Department (DNP)
Secteur public
Ministry of the Interior
Secteur public
La mise en œuvre de la politique/mesure a-t-elle été évaluée ?: 
Objectif(s) de la Convention 2005 de l'UNESCO
Domaines culturels
Cinéma/Arts audiovisuels