Promote development of priority niche markets (cultural tourism, sport tourism, domestic tourism).
Facilitation and establishment of school of arts and cultural centre in Zanzibar
Government established Zanzibar Film and Music Studio to enable artists in and Outside Zanzibar to records their work. The objective of the Government is to make sure Zanzibar artists produce more work with quality and affordable price for maintained market in and outside Zanzibar.
Establishment of Zanzibar House of Arts for training youth in arts activities such as design, publishing, handcraft and printing.
In promote Zanzibar Culture and Tourism artists get a chance to performed and show their arts activities in different festival like Zanzibar Culture Festival, Mwaka Kogwa festival, Sauti za Busara festival, ZIFF festival, Rafiki Tour Festival and other community festival.