Media and Gender Equality
The media has a significant impact in shaping our thoughts and actions, reflecting and influencing societal structures and systems. It holds power over our understanding of gender, including norms, roles and stereotypes. Gender norms, or societal expectations and standards that determine how individuals should behave and fulfill specific roles based on their perceived gender, play a crucial role in the distribution of power within society. These norms are also reflected in media structures such as organizations, associations and newsrooms.
To address this, UNESCO is committed to promoting gender equality within and through the media. The Organization aims to achieve this by fostering gender equality in media content, enhancing media coverage of gender-related issues, implementing and enhancing gender-responsive reporting practices across all thematic areas, and promoting gender equity and equality in newsrooms.
Our Actions
#WorldRadioDay: My Diary (Swimmer)
Behind every sportswoman there is a young girl with dreams.
Highlighting the hard work and sacrifice it takes for athletes to reach the elite, UNESCO shares the dreams of two little girls as they aspire to be the best in their sports, only for their hard work to be destroyed by sexist comments.
AI and Gender
Episode 7: This episode talks about gender equality and AI.
The animation series were created based on the UNESCO publication Steering AI and Advanced ICTs for Knowledge Societies – a Rights, Openness, Access, and Multi-stakeholder Perspective to promote a better understanding of guiding human-centred and ethical principles underpinning any development of AI. Each episode contains a key message illustrated from the publication.
A day in the life of Ruba Anabtawi - A Palestinian Environmental Editor & Reporter in Jerusalem
A video of Ruba Anabtawi, Environmental Editor and Reporter based in Jerusalem who highlights that “The media has an important role to play in raising awareness of environmental issues. In the media, we try to humanise environmental issues and make them relevant to people’s lives.”
News
Documents
